{"id":213,"date":"2020-11-30T13:29:14","date_gmt":"2020-11-30T13:29:14","guid":{"rendered":"http:\/\/technicalinterpreters.hu\/?p=213"},"modified":"2020-12-07T13:26:06","modified_gmt":"2020-12-07T13:26:06","slug":"orszagomat-egy-sorert","status":"publish","type":"post","link":"https:\/\/technicalinterpreters.hu\/en\/2020\/11\/30\/orszagomat-egy-sorert\/","title":{"rendered":"My country for a beer..."},"content":{"rendered":"<p><strong>Dear (future) Partner,<\/strong><\/p>\n\n\n\n<p>On January 15, 2008, with one of my clients, Mr. Vincze we set off for Stuttgart by plane to clarify the text of a business contract with the company\u2019s German customer.<\/p>\n\n\n\n<p>From the waiting room of Ferihegy Airport, we boarded one of Mal\u00e9v\u2019s planes, where the flight attendants served the crispy sandwich, chocolate and drinks with the usual courtesy.  After the Balaton chocolate bar and the sandwich made in Budapest, I assumed that I would get a beer from a Hungarian manufacturer, but it didn\u2019t happen that way. I got a Zlaty Bazant, i.e. an Arany F\u00e1c\u00e1n, which has always been tasty, but it was strange that the Hungarian airline did not serve a domestic product.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"http:\/\/technicalinterpreters.hu\/wp-content\/uploads\/2020\/11\/beer-2439237_1920-1024x681.jpg\" alt=\"\" class=\"wp-image-214\"\/><\/figure>\n\n\n\n<p>The next day, our mission ended successfully, we discussed the points of the contract, clarified the pending issues and formalized the final agreement.<\/p>\n\n\n\n<p>We came back with a flight of Czech Airlines, beside the propellers at the wing, we could enjoy the first rays of the rising sun up close. Then I came face to face with the latest Skoda F\u00e1bia advertisement that was placed, in an imaginative way, on the back of the seat headrest. After the coffee and sandwich, the smiling flight attendants served domestic, Pilsner beer.<\/p>\n\n\n\n<p>I\u2019ve been wondering why the Czech airline advertised a domestic car and served domestic beer, and why I saw the opposite on the plane of Mal\u00e9v. Maybe in order for the domestic industry to flourish and to improve marketable quality, the key would not only  be good marketing, but also being a little more mindful of such details?<\/p>\n\n\n\n<p><strong>Benedek Lipt\u00e1k<\/strong><\/p>\n\n\n\n<p>Managing director<\/p>","protected":false},"excerpt":{"rendered":"<p>Kedves (leend\u0151) Partner\u00fcnk, 2008. janu\u00e1r 15-\u00e9n Vincze \u00darral, az egyik megb\u00edz\u00f3mmal Stuttgartba indultunk rep\u00fcl\u0151g\u00e9ppel, hogy egy v\u00e1llalkoz\u00e1si szerz\u0151d\u00e9s sz\u00f6veg\u00e9t pontos\u00edtsuk a c\u00e9g n\u00e9met megrendel\u0151j\u00e9vel. A Ferihegyi Rep\u00fcl\u0151t\u00e9r v\u00e1r\u00f3j\u00e1b\u00f3l a Mal\u00e9v egyik g\u00e9p\u00e9re sz\u00e1lltunk, ahol a l\u00e9gi utask\u00eds\u00e9r\u0151k a m\u00e1r megszokott udvariass\u00e1ggal szolg\u00e1lt\u00e1k fel a ropog\u00f3s szendvicset, a csokit \u00e9s az italokat. A Balaton-szelet \u00e9s a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[4],"tags":[6,5,8,9],"_links":{"self":[{"href":"https:\/\/technicalinterpreters.hu\/en\/wp-json\/wp\/v2\/posts\/213"}],"collection":[{"href":"https:\/\/technicalinterpreters.hu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/technicalinterpreters.hu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/technicalinterpreters.hu\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/technicalinterpreters.hu\/en\/wp-json\/wp\/v2\/comments?post=213"}],"version-history":[{"count":3,"href":"https:\/\/technicalinterpreters.hu\/en\/wp-json\/wp\/v2\/posts\/213\/revisions"}],"predecessor-version":[{"id":220,"href":"https:\/\/technicalinterpreters.hu\/en\/wp-json\/wp\/v2\/posts\/213\/revisions\/220"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/technicalinterpreters.hu\/en\/wp-json\/wp\/v2\/media\/215"}],"wp:attachment":[{"href":"https:\/\/technicalinterpreters.hu\/en\/wp-json\/wp\/v2\/media?parent=213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/technicalinterpreters.hu\/en\/wp-json\/wp\/v2\/categories?post=213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/technicalinterpreters.hu\/en\/wp-json\/wp\/v2\/tags?post=213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}